As it stands, they kill at least 700,000 people a year. That’s set to rise to 10 million every year in just a few decades, with the poorest people on Earth likely to be the hardest hit. Yet despite the clear and present danger, public awareness remains stubbornly low. In this post, designer Helena Traill discusses how she set about creating a distinctive brand for our new global health initiative, Stop Superbugs, and how a striking visual identity can stand out in an age saturated with images, videos, and information.
Whether you’re selling a service, product or, in this case, a global health initiative, a successful brand needs to tell a story that people can relate to. It’s the first thing your audience will judge (consciously or unconsciously) when they visit your website, follow you on social media, or read about your work in a newspaper (less likely these days!).